The FC Bayern München Files
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Moments The Player Revolution

The Architect of His Own Fortune

Hoeneß was only indirectly involved in the toppling — but he had engineered the conditions.

While on loan at 1. FC Nürnberg, Hoeneß had negotiated a sponsorship deal with tractor manufacturer Magirus-Deutz from his hometown Ulm. The funds could be used for one purpose only: the buy-back of Paul Breitner from Eintracht Braunschweig.

Hoeneß had thus brought the revolutionary back to Munich and indirectly triggered the transformation from which he himself would benefit the most. Breitner took sporting command under new coach Pal Csernai.

And Uli — forced into retirement by his wrecked knee — became manager.

Paul Breitner as a young player at FC Bayern in the early 1970s
Paul Breitner as a young player at FC Bayern in the early 1970s — before the transfer to Real Madrid and the return via Eintracht Braunschweig. Photo: Imago Images